LEXI J WELLNESS

branding + merch design

Lexi J Wellness is a fitness and wellness brand centered around movement, confidence, and community. While the brand already had a strong foundation in place, we partnered with Lexi to design merchandise that felt intentional, wearable, and aligned with her energetic, feel good approach to wellness.

Our work focused on creating merch designs that go beyond logo placement. Each piece was thoughtfully designed to feel like an extension of the brand and something clients would genuinely want to wear, both in and out of workouts. From typography to layout, the designs balance boldness and simplicity while staying true to Lexi J Wellness’s mission of empowering people to feel strong and confident.